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The University of Passau (Germany) dedicated a series of talks to the platform economy this summer. A diverse set of scholars had the opportunity (and time) to browse through various research projects and to point out connections and uncharted territories. In my contribution, now on video, I could tell the full story of the idea to implement mandatory sharing of user-generated data on data-driven markets: from economic theory via the development of a “test for data-drivenness,” its exemplification (by experimental testing with a search engine and in a representative consumer panel) up to the current draft of the Digital Markets Act and our proposal how to implement mandatory data sharing in practice.